The Science: How It Works
How It
Works Overview
Positional
Strategy
Expansion
Strategy
Situational Strategy
Strategic
Innovation Overview
Overview
As a decision-making tool, front-line strategy provide a unique view of
how the world works. As a science, it has its own principles, formulas, and
specialized vocabulary. It is extensive enough to be divided into separate
branches to simplify its study.
Positional strategy is a
comprehensive, method of analyzing complex, competitive environments. Its
purpose is to identify the relative strengths and weaknesses and to map
competing positions. Once you understand your relative position and where
you want to go, you can begin to see the opportunities that will take you
there.
Expansion strategy focuses on the
methods used to build up and advance competitive positions. It is the skill of identifying and utilizing opportunities in the
environment. These openings are small, incremental advances in the
right direction that others cannot oppose By advancing continuously and
consistently without opposition, you win little victories regularly and it
is only a matter of time until you build up a powerful, winning position.
Situational strategy is the
study of the appropriate response to specific situations. It requires understanding the range of conditions
that shape a competitive situation and the appropriate responses those
different conditions require.
The methods of strategic innovation are used by all its other
branches. Like the idea of positioning, this system of creativity is
critical to long-term success. |
