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The Power of Front Line Strategy
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How can I know that classical front-line strategy from Sun Tzu's The
Art of War really works?
The most dramatic proof is a matter of history.
In China, Sun Tzu's strategy created the most enduring empire in human
history. When his work first came West, it gave
Napoleon the edge he needed to conquer Europe. Gradually, this knowledge spread through the military world and then
came to the business world
simply because it works. At this very moment, hundreds of
thousands of people all over the world are studying Sun Tzu and The Art of
War (get a quick summary of what it
teaches here).
In the first stanza of his work,
he says that good strategy is a matter of
survival. What works, survives. His words turned out to be prophetic since
his book is one of the oldest in history. If his system didn't work,
would people still be studying it after 2,500 years?
In a culture littered with "gurus-of-the-week," Sun Tzu's front-line
strategy stands out as a monument to enduring power of ideas.
Why
does Sun Tzu's system work?
The simple answer is that it gives you a
much better alternative to your instinctual responses to challenging
situations. When faced with challenge
without training,
our "flight or fight" reflex takes over. That instinct leads you to make
the same mistakes again and again. The most important element in a
challenging situation is your mindset. When a challenge arises, you don't
want to think: "Oh my God, I'm in trouble!" but rather, "I thought this
might happen and I know exactly what to do about it."
To make this mindset possible, our
training in classical strategy gives you
three things:
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A new perspective for seeing your
situation
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A new vocabulary for analyzing your
situation
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A better
set of responses for doing what is needed
As the Roman strategist
Flavius Vegetius Renatus said, “Warriors are not
born; they are trained.”
What do you want? To get a pay raise?
To settle a dispute? To make a sale? To be successful in your career? To
start a business? To find a spouse? To become better known? To get
recognized for your work? Your success in any of these areas cannot come
from simply planning and working through your plans. Planning alone doesn't work because
in any competition, plans collide
creating situations no one plans (more
about that here in one of our most popular articles.)
As you start learning
classical strategy, you begin to see what you are doing right and why it
works. Your hard-won knowledge from experience fits into a larger, more
comprehensive system.
Wouldn't it be nice to have a set of tools to help you see
more opportunities and take more effective actions to embrace them?
Start learning what you are missing with a
FREE trial of our on-line training.
Why do I need your help to use Sun Tzu's system?
First, there is a huge different between reading
Sun Tzu and understanding him. When translated into English,
Sun Tzu's powerful formulas
seem like vague aphorisms (more about why
in this article). It is like putting E=mc2 into an English
sentence: it loses its power. Front-line strategy is like sophisticated
software that doesn't come with a user-interface or on-line help.
Eventually, you can figure it out. I did. Others have. The only problem is
that it takes decades.
Next, almost all of Sun Tzu's methods are
specific to the situation you are in. As you read his work, you may
be able to see how a few of his lessons apply directly to your
immediate situation. You will not, however, remember its hundreds of lessons when you need them
in the future. People
only remember a 5% of what they read. While our books provide
a fast entry point into Sun Tzu, simply reading a book doesn't train you.
This is not just ideas and information but a skill
set of reflexes and responses. Skills require training and practice. Think of
it as a martial art. Do you think you can master any martial art by simply
reading a book? The only place you can get this training is through the
Science of Strategy Institute.
The proof that our products work is what our thousands and thousands of
customers say. Both large organizations
whose people we've trained and the private individuals
who read our books and take our classes have a lot to say about what we teach.
Many of these people
have read and studied The Art of War on their own, but they readily
admit that they only discovered its power to change their lives when they
discovered our work explaining it. Most of our customers come back again
and again. They might start with one book, but after they start using this
system and seeing how well it works, they naturally want to know more.
The breadth of our program is a testimony
to our customers' success in using this system. We offer
so many books, CDs, and
DVDs, our
live training, and
on-line
training because our customers keep asking for more. They are the ones
who tell us how valuable it has been in their lives.
We have to thank our dedicated
customers for the fact that we are the only place in the world where you
can get this information
If you need more proof, you might want to look at
the awards our books have earned from a
variety of independent groups in a wide variety of categories. For us,
however, it is not about how great our products are, but how they make our
customers great.
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Proceed at Your Own Risk!
(a little reverse psychology here...)
If you think that all you need to succeed is a little inspiration or
a few good habits, DON'T CLICK THE LINKS BELOW (I double dare you!). We don't offer you
any happy talk. We offer real knowledge that will make you more successful!
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