The most dramatic proof of the power of Sun Tzu's ideas is
a matter of history. Today his
work is used not only in business, but
in politics, sports, and virtually every other competitive arena. In a culture littered with "gurus of the week," front-line strategy stands out as a monument to the power of enduring
ideas.
It
works because it gives you specific competitive
skills. Untrained people confuse competition with conflict. You can to turn
a situation to your advantage and avoid conflict
if you know how strategy works.
We bridge two gaps. One is between reading Sun Tzu and understanding
his ideas. The other is between understanding his ideas and
applying them. Those
who have studied The Art of War for years admit that
they
only
discovered its power through our work.
The proof that our products work is our customers say.
The
individuals who read our books and take our classes and the
large organizations
who invite us to train their people.
Our books regularly win awards because
people are still surprised by the power of these ideas.
